Appendix

Profitable Sayings

“If it was fun, you wouldn’t get paid for it.”

That’s why it’s called work.

“Cut your losses,”

and move on to other opportunities.

“Just because you’re paranoid doesn’t mean someone’s not out to get you.”

You may be overly sensitive in protecting your market position; maybe there is a good reason. Many aggressive competitors really are after you.

“There is no ‘i’ in team.”

You can be most effective with an optimized team.

“It’s the little things that kill.”

You can assume that all your serious competitors will have the broad challenges of your industry already under control like yourself. All value beyond these basics is in detail and innovation.

“If you are a big tree, I am a small axe, ready to cut you down.”

Small axes come with extra confidence, like you.

“Sell the sizzle, not the steak.”

Most of what you have to express about your business offerings can be done in a few minutes of condensed sound bites.

“The squeaky wheel gets the grease.”

You want to be greased all the time if you are serious about your business.

“A little kindness goes a long way.”

In the future, you will likely reacquaint yourself with those who you currently work with in one capacity or another. People you think you are working with on one-time deals may show up over and over in the same or an unrelated venue.

“That which you are seeking is causing you to seek.”

Instead of seeking, you can be content with what you already have or work for others (i.e., don’t make millions).

“Don’t shoot the messenger.”

The truth is not always pleasant, but it will always help you along. So don’t look only at the bad news being delivered. Instead, think about how that knowledge can help you create good news in the future.

“Buy low, sell high.”

You know this one already!

“Punish the act, not the actor,”

and do it right after an infraction to be clear.

“Nothing to fear, but fear itself.”

Conversely, confidence pays big time.

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