We also sign people up for our newsletters, blogs and discussion forums to spread knowledge of the free resources and social messages we promote. Since we usually deliver information electronically to a broad audience, we are able to reach a wide population immediately for little money.
One way we try to gain leverage is by encouraging individual volunteers and businesses to help us with their time and donations of services. In this way, Grassroots.org requires less cash to develop and can therefore help more people faster. In other words, we can successfully meet our “business” goals by “employing” volunteers, and instead [...]
With our 501c3 charity, Grassroots.org, we are using a variety of strategies to grow and expand. In the same way as a business, we seek leverage, but instead of money, we count how many people or groups are positively affected by our actions. The more people we have helped, the better we’ve done.
“One challenge for a number of non-profit and charitable organizations is how to the millions of Web-enabled people glued to their iPhones and netbooks. The old method of sending blast e-mails to get people to sign petitions and sending address labels in the mail simply doesn’t catch the attention of people who pay closer attention [...]
