There are a few classic sales books and tapes that you might want to review during your business planning phase: Jeffrey Gitomer’s Sales Bible; Mark McCormick’s What They Didn’t Teach You at Harvard Business School; Harvey MacKay’s Swim with the Sharks; and Donald Trump’s The Art of the Deal. And, of course, this very book. Although some of the content in these books are pure ego (other than this one), you will also find a lot of usable information throughout.
Another book, which is treated as a bible in some business circles and is a favorite of ours, is In Search of Excellence, by Tom Peters. The essential message of Peter’s book is to focus on people, customers, and action with “constant incremental improvement” as a primary theme, much like kaizen, the popular Japanese management concept discussed more in Chapter 3.
Make Millions and Make Change!
