Peter Lynch of Fidelity Magellan Fund put forth the mantra, “Invest in what you know or what is near to you.” Ostensibly, to invest in something you do not understand would be folly. Warren Buffet invests in the same way, as you can tell from his investments in See’s Candies, Coca-Cola, and Dairy Queen, and even his local Omaha jewelry distributor, Borsheim’s.
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