In 1999, Stanford graduate Charles Brewer, founder of the Internet provider MindSpring, attributed his success to “honesty, integrity, frugality and adherence to the Golden Rule [to be friendly, courteous, fair and compassionate – Do unto others as you’d have them do unto you].”
Creating and maintaining core values as Brewer has is essential to having the most cohesive organization and trustworthy brand. Moreover, expressing your values openly with your employees creates a sense of security, and this in turn will truly make your company more secure.
