The increasing traffic to our website generates more people who can then sign up for our newsletters, post messages on our discussion forums, and volunteer to help our clients with their missions, which creates a virtuous business cycle that leads to success.
These same general processes can be applied to your business in order to gain a critical mass of prospects and customers for your products and services.
In short, businesses and charities should basically be run the same. The main differences are in how you manage money and how you count success.
