The idea that companies have individual products that fail is really a stretch in the first place. As a whole, an unsuccessful company cannot be attributed to inanimate objects and services. Only humans have ineffective products and services, which should be considered ongoing concerns of their creators. The moment one lacks confidence in his ability to make a product evolve to a successful point is the moment it really is on a path to failure.
Certainly not every product can be saved, but failed products and services are generally the result of their creators and managers cognitive states. You have to make each product work by using your head to deliver what your plan calls for, and by using the procedures that your company has predetermined will lead you to success.
So you need to have confidence in your plan, and that confidence will be reflected in your products, services, and ultimately profits.
Building your confidence is an evolving process that starts by saying to yourself, “I believe I can win.” (Thank you Michelle Wie.)
